About BG Group
We are a venture & brand studio building products and companies with couture-level attention to detail — from strategy and identity to engineering and go‑to‑market.
Our Story
BG Group started as the umbrella behind JobShort — and evolved into a studio for creating, branding and scaling ventures with precision.
We combine brand systems, product engineering, and capital strategy. The result: clear positioning, beautiful execution, and fast iteration from idea to market.
Snapshot
- Focus: Brand systems, product, venture strategy
- DNA: Minimal, timeless, performance‑oriented
- Model: Studio + holding for our own ventures
For Startups
We help early teams with branding, naming, product positioning, pitch decks and launch.
We know budgets are tight at the start. Where it makes sense, we can structure part of our work as equity-based compensation so we’re aligned on outcomes and growth.
Principles
Couture Precision
Everything we ship — from a monogram to a mobile build — meets a luxury & premium bar for clarity and feel.
Useful > Loud
We design for outcomes: faster comprehension, faster adoption, faster deals. And most importantly, no buzz.
Iterate, deliver fast
Ship, learn, refine. We prefer momentum to perfectionism — but never compromise taste.
What We Do
Brand Systems
Naming, identity, typographic systems, monograms, design language, decks.
Product & Engineering
Web, App, or whatever is needed. From prototype to launch.
Venture Strategy
Positioning, pricing, fundraising materials, getting the money in.
The Core Team
LinkedIn
Crunchbase
Advisors
A growing bench supporting capital, GTM and partnerships.
Let’s build something precious.
Brand work, product, or a new venture — we’re interested.